Published: January 2016

Number of pages: 110 / 67 Figures

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About the report

The TCL Pricing the Cloud 2 – 2016 to 2020 report surveys the current trends and pricing for global cloud computing providers The report also provides a pricing and revenue forecast for cloud providers from 2016 to 2020.

The latest edition of TCL’s Pricing the Cloud report is an extensively updated version of the report originally published by TCL in 2014. 

The report’s focus is on the enterprise cloud segment, not on consumer-focused cloud services (such as web-mail or Apple iCloud). The report examines the two main generic forms of cloud connectivity, which are:

• Public Cloud: with cloud services accessed over the internet, using a scalable shared resources on a pay as you use basis. Public Cloud services are typically provided as a high volume low margin basis by providers such as Amazon and Microsoft.


• Private Cloud: with cloud services accessed over a corporate network, using a dedicated resource which is shared across the enterprise, usually charged as a fixed monthly rental fee (not on a pay as you use basis). Private cloud services are typically provided by IT services companies, integrators or telecoms providers.

The report considers the pricing for enterprise cloud computing services (public and private), using three main generic types including:

i)  Pay As You Go – typically based on an hourly charge
ii)  Hybrid vCloud computing – typically based on a monthly charge
iii) Private Cloud – typically based on a monthly charge & long term contract.

TCL examines the pricing trends for the cloud computing sector and the forecast growth and future trends for the cloud computing sector fo the next four years to 2020.

Companies covered in the Report
Accenture
Amazon Web Services (AWS)
Apple
AT&T
Biznet (Indonesia)
BMC Software
BT Global Services
CAT Telecom (Thailand)
CenturyLink
Cisco Systems
Citrix
Colt Telecom
CSC (Computer Sciences Corporation)
CTERA Networks
Dell
Dimension Data
EMC
Equinix
Fujitsu
Google
HP Enterprise
IBM (SoftLayer)  
iomart
Interxion
Joyent
KPN
Level (3)
Microsoft
NTT Communications (NTT Com)
Navisite
Oracle
Orange Business Services (OBS)
OVH
PLDT (Philippines)
Portugal Telecom (PT)
Rackspace Hosting
Salesforce.com
SAP
SingTel (Singapore)
SunGard Availability Services
T-Systems
TelecityGroup
Telecom Italia
Telefonica
Verizon

Table of Contents

A list of Figures
A list of companies included in the report
Methodology
The key changes since the TCL 2014 Pricing the Cloud report
Executive Summary

PART ONE – Defining the cloud & the cloud services offered in the report
Introduction – Definition of cloud computing services for the purpose of this report
The development of cloud computing services
The reasons for the growth of cloud computing services
The evolution of cloud computing, public, private & hybrid clouds
Early cloud computing provider service pricing models
Other types of cloud computing services for the enterprise
The different layers of cloud computing services
Examples of new types of cloud computing services
Key Point Summary

PART TWO – Cloud computing provider services & pricing models
Introduction – The types of cloud computing provider pricing model available
The main cloud computing provider pricing models
The development of cloud service service pricing
Public cloud computing services – the generic pricing models
Hybrid cloud computing services – the generic pricing models
Private cloud computing services – the generic pricing models
Cloud computing related services – Other types of service pricing
Key Point Summary

PART THREE – The key cloud computing players & cloud computer provider pricing
Introduction – The market structure for cloud computing services
The range of cloud computing players & the generic service features offered
The new types of cloud computing service features
Commoditization versus specialization for the cloud computing providers
The key Public cloud computing players
AWS cloud computing services
Accenture cloud computing services
AT&T cloud computing services
Biznet Indonesia cloud computing services
BMC Software cloud computing services
BT Global Services cloud computing services
CAT Telecom Thailand cloud computing services
CenturyLink Cloud computing services
Citrix cloud computing services
Dell cloud computing services
CSC cloud computing services
Dimension Data cloud computing services
Fujitsu cloud computing services
Joyent cloud computing services
Microsoft cloud computing services
Oracle cloud computing services
Orange Business Services cloud computing services
OVH cloud computing services
Sungard AS cloud computing services
Navisite cloud computing services
Salesforce.com cloud computing services
IBM SoftLayer cloud computing services
Google cloud computing services
KPN cloud computing services
NTT Communications cloud computing services
Rackspace Hosting cloud computing services
SAP cloud computing services
SingTel cloud computing services
Telecom Italia cloud computing services
PLDT cloud computing services
Portugal Telecom cloud computing services
T-Systems cloud computing services
Telefonica Global cloud computing services
The key Hybrid cloud computing players
VMware cloud computing services
Verizon cloud computing services
The key Private cloud computing players
The key cloud computing pricing trends
Key Point Summary

PART FOUR – Pricing the Cloud 2 – 2016 to 2020 – trends, growth & forecasts
Introduction – Pricing trends, growth & forecast trends for cloud computing services
The adoption levels for enterprise cloud computing services
The growth rates and demand for cloud computing services
The growth rates for cloud computing services
The key drivers for cloud computing service growth
Pricing for cloud computing – vendor comparisons
Bundled cloud computing pricing per hour
Monthly cloud computing rental pricing
Cloud computing bandwidth pricing  
Pricing for cloud computing – the changes in pricing over time 
A pricing forecast for cloud computing – by region from 2016 to 2020
TCL pricing forecast – by cloud computing segment from 2016 to 2020
Key Point Summary

PART FIVE – Pricing the Cloud 2 – Conclusions & Trends
Pricing the Cloud 2 – Conclusions and the key trends for future cloud computing growth

Appendix One – A glossary of terms used in this report
Appendix Two – The exchange rates used in this report